Architectural visualization is a revealing case.
Visualisation of design solutions in architecture helps both a designer and a customer
to take the right desision. As a result of applying visualization techniques a customer
is able to take a look at the building before it is constructed and to realise if it is in
character with the local area. The customer can “walk through” the virtual house and enjoy
the interior design and the lighting.
Paying for visualization you save more: you will not be disappointed
when the building is erected because you have already seen it. So you will not waste your
money on implementing faulty design solutions.