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3D modeling is now commonly used in design and development of a wide range of technical equipment units and details as well as in industrial design and architecture. This technology offers a unique opportunity to create in accordance with technical specifications virtual models of various objects at the stage of unit development. Computer-generated objects look exactly the same as the real ones due to the introduction of specific "texture effects" of the materials used in industrial production of these mechanisms. Besides the effective use of animation techniques enables us to demonstrate the working cycle of the virtual unit or mechanism and technological processes in the equipment under development. 3D modeling is adding advanced features to your presentations and catalogues thus opening excitingly new horizons for promotion of your product.